Easton 360 bats provide a balance option that feels and sounds just right for every player to connect on every swing and unlock their potential. Every hit emotionally connects the player to performance. The product team is defining engineering as “360 degrees of barrel-tuned precision.”  My role was gearing the creative direction aiming to a fresh and new look & feel focused on this positioning statement.    

Easton 360 bats provide a balance option that feels and sounds just right for every player to connect on every swing and unlock their potential. Every hit emotionally connects the player to performance. The product team is defining engineering as “360 degrees of barrel-tuned precision.”  My role was gearing the creative direction aiming to a fresh and new look & feel focused on this positioning statement.    

Visual explorations

Look&Feel

Some exploration was based on the kinetic effect that uses space and dimension in a 360 world to escape from 2D. Using graphics that fluidly move with product and subject matter through foreground and background can work to personify “360.”

Texture was an important part of visual narrative for this project. By using texture we’re able to give weight visual content and build good percepction of histories facts. This is reminiscent of old library and documentary files. In this way, collage technique allows interference between two or more images to compose a narrative.