eBay Evo is the new brand design system, created to unify our brand and ensure we present ourselves consistently across 
the globe. Evo was fully developed in-house, evolving over the 
past three years into what you see and experience today. It’s anchored in our brand strategy supported by the pillars Human Connection, Meaningful Choice, and Complete Confidence. We summarize these strategic sentiments with our new brand tagline, Things.People.Love.

Access playbook.ebay.com

eBay Evo is the new brand design system, created to unify our brand and ensure we present ourselves consistently across 
the globe. Evo was fully developed in-house, evolving over the 
past three years into what you see and experience today. It’s anchored in our brand strategy supported by the pillars Human Connection, Meaningful Choice, and Complete Confidence. We summarize these strategic sentiments with our new brand tagline, Things.People.Love.

Access playbook.ebay.com

The Evo Playbook will serve as a beautiful and inspiring source of truth for visual designers, content writers, developers, product teams, marketing and brand partners, and vendors, encompassing everything from brand and marketing to product, code, content, and strategy.

The Evo Playbook will serve as a beautiful and inspiring source of truth for visual designers, content writers, developers, product teams, marketing and brand partners, and vendors, encompassing everything from brand and marketing to product, code, content, and strategy.

Creating the new eBay Playbook (Evo) is more than documenting components, it is about helping teams work better together. Through clear, easy-to-use guidance, built-in accessibility support, and shared design standards, Playbook enabled designers and product teams to create more consistent, inclusive, and user-friendly experiences across eBay.

Creating the new eBay Playbook (Evo) is more than documenting components, it is about helping teams work better together. Through clear, easy-to-use guidance, built-in accessibility support, and shared design standards, Playbook enabled designers and product teams to create more consistent, inclusive, and user-friendly experiences across eBay.

eBay's design system has been recognized by Fast Company 2025 Innovation by Design Awards. Proud of the craft, vision, and collaboration across Product, Brand, Marketing, Systems, Tech, and Content that made this possible. Evo proves design isn’t just about consistency—it’s about expression, relevancy, and humanity.

eBay's design system has been recognized by Fast Company 2025 Innovation by Design Awards. Proud of the craft, vision, and collaboration across Product, Brand, Marketing, Systems, Tech, and Content that made this possible. Evo proves design isn’t just about consistency—it’s about expression, relevancy, and humanity.